(SEO) Search Engine Optimization & Organic Page Rankingby Brandon J. Carver
Today, most companies and local merchants have developed an online presence that attributes to new growth, sales, and referrals. However, an informative website that effectively outlines your products and services is not enough to generate new business on its own. In order for your internet marketing to be effective, your content has to be quickly and easily found in the places internet users look for their information, like popular search engines Google, Bing, and Yahoo!.
Search engines periodically scan the internet and catalog the websites and web pages that they find. When the user enters a keyword or key phrase into the search box, the search engine may consider a number of factors to organize and display the search results, including:
- keyword or key phrase density
- amount of traffic the website or web page generates
- number of links pointing to the website or web page from other sources
- number of links pointing to websites or web pages with similar content
- date of publication
- frequency of updates and new information distribution
These results - excluding advertisements, paid placements, or any other sponsored or featured results - are called organic as they are naturally rendered and ordered by the search engine. Working with the content of your web pages to have them appear high in search results is called search engine optimization, or SEO.
The most effective way to increase the organic page ranking of a web page is to work with keywords, keyword phrases, and keyword density. It is important to develop or restructure content to be keyword rich and to write HTML codes that grant access to search engines and provide them with metadata such as the keywords, page description, and other useful information for efficient ranking.
Another highly effective way to increase an organic page ranking is to have relative links pointing to your website or web page from other sources. An inbound link from a website with a very high page ranking that has content found to be relative by the search engine may influence the organic ranking.
Working with an internet marketing specialist to optimize your search engine results is highly recommended! With the experience of promoting several companies online - some that may be similar to your business - they already have an idea of what is effective and what is ineffective. With experience, the proper tools, and inside access to the sources you need, your internet marketing specialist will be able to help you develop or improve your online visibility and achieve your goals of search engine optimization.